Privacy policy

Privacy Policy

Last updated: 22 September 2026

This Privacy Policy explains how SÉLUNE collects, uses, stores and shares your personal information when you visit our website, place an order, contact us or otherwise use our services.

SÉLUNE is operated by [LEGAL BUSINESS NAME], of [REGISTERED OR BUSINESS ADDRESS]. For the purposes of UK data protection law, we are the controller of the personal information described in this policy.

If you have questions about this policy or wish to exercise your privacy rights, contact us at [PRIVACY EMAIL ADDRESS].

Personal Information We Collect

Depending on how you interact with SÉLUNE, we may collect:

Contact information

  • Your name

  • Billing and delivery addresses

  • Email address

  • Telephone number

Order and transaction information

  • Products purchased or returned

  • Order number and order history

  • Delivery method

  • Payment status

  • Discounts and promotional codes

  • Communications relating to your order

Payments are handled by Shopify and authorised payment providers. We do not normally receive or store your complete payment-card details.

Account information

If customer accounts are enabled, we may collect your login details, saved addresses, preferences and account activity.

Device and usage information

When you use our website, we or our service providers may collect:

  • IP address

  • Browser and device type

  • Operating system

  • Approximate location

  • Referring website

  • Pages viewed

  • Actions taken on the website

  • Cookie and similar technology identifiers

Customer service information

When you contact us, we may collect the contents of your message and any photographs, videos or documents you provide.

Please avoid sending sensitive personal information unless it is necessary for us to deal with your request.

Marketing information

If you subscribe to marketing, we may collect your email address, communication preferences and information about how you interact with our messages.

How We Use Your Information

We may use personal information to:

  • Process, fulfil and deliver orders

  • Take and verify payments

  • Send order confirmations and delivery updates

  • Handle cancellations, returns, refunds and product issues

  • Provide customer support

  • Create and manage customer accounts

  • Detect and prevent fraud, misuse and security incidents

  • Maintain and improve our website and services

  • Understand website performance and customer activity

  • Comply with tax, accounting and other legal obligations

  • Establish, exercise or defend legal claims

  • Send marketing communications where you have consented or where otherwise permitted by law

  • Personalise advertising where you have provided any consent required by law

We will not use your information for a materially different purpose without providing appropriate information and, where required, obtaining consent.

Lawful Bases

Under UK data protection law, we rely on one or more of the following lawful bases:

Performance of a contract

We use information when necessary to process your order, deliver products, manage returns and provide requested customer service.

Legal obligation

We use and retain certain information to comply with tax, accounting, consumer-protection and other legal requirements.

Legitimate interests

We may use information for legitimate business interests, including operating and securing our store, preventing fraud, improving our services and responding to customer enquiries.

We consider the effect on your rights before relying on legitimate interests.

Consent

We rely on consent where required, including for certain marketing activities and non-essential cookies. You may withdraw consent at any time.

Withdrawing consent does not affect processing that took place before it was withdrawn.

Shopify

Our online store is hosted by Shopify.

Shopify processes information needed to provide the ecommerce platform, checkout, security and related services. Shopify may also process information for its own purposes as described in its privacy documentation.

Your information may be stored or processed through Shopify’s systems and authorised service providers in countries outside the United Kingdom.

How We Share Personal Information

We may share information with trusted organisations that help us operate the store, including:

  • Shopify and ecommerce technology providers

  • Payment processors and fraud-prevention providers

  • Warehouses, fulfilment partners and suppliers

  • Postal services, couriers and delivery partners

  • Customer support and communication providers

  • Email and marketing service providers

  • Website analytics and advertising providers

  • Cloud hosting, security and IT providers

  • Accountants, legal advisers, insurers and professional consultants

  • Government authorities, regulators and law-enforcement bodies where required by law

We only share information where necessary for the relevant service, business purpose or legal requirement.

If our business or assets are sold, reorganised or transferred, personal information may be shared with relevant advisers and the acquiring organisation, subject to appropriate safeguards.

We do not sell personal information for money.

International Transfers

Some providers may store or process personal information outside the United Kingdom.

Where data protection laws require it, we use appropriate safeguards for international transfers. These may include UK adequacy regulations, recognised contractual clauses or another legally permitted transfer mechanism.

You may contact us for more information about the safeguards used for relevant transfers.

Cookies and Similar Technologies

Our website uses cookies and similar technologies to:

  • Keep the website and checkout functioning

  • Remember preferences and shopping-basket contents

  • Protect accounts and prevent fraud

  • Measure website traffic and performance

  • Understand how visitors use the store

  • Support advertising and marketing where permitted

Some cookies are strictly necessary for the website to operate. Other cookies, including certain analytics and advertising cookies, will only be used with consent where required.

You can manage available choices through our cookie banner or privacy settings. You may also control cookies through your browser, although disabling necessary cookies may prevent parts of the store from working correctly.

Consent must involve a clear choice; simply continuing to browse is not treated as consent for non-essential cookies where consent is required.

Marketing Communications

We may send marketing emails if you have subscribed or if another lawful basis permits us to do so.

You can unsubscribe at any time by:

  • Selecting the unsubscribe link in a marketing email

  • Updating available account preferences

  • Contacting us directly

We may still send non-marketing messages relating to active orders, payments, security or customer-service requests.

Behavioural Advertising

With any consent required by law, we and our advertising partners may use cookies or similar technologies to understand interactions with our website and show more relevant advertising.

You can reject or withdraw consent for non-essential advertising technologies through our cookie settings.

Disabling personalised advertising does not necessarily prevent you from seeing advertisements; they may be less relevant to your interests.

How Long We Keep Information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected.

Retention periods depend on factors including:

  • The status of an order or customer account

  • Customer-service requirements

  • Tax, accounting and legal obligations

  • Fraud prevention and security needs

  • Applicable limitation periods

  • The establishment, exercise or defence of legal claims

When information is no longer required, we delete or anonymise it where reasonably possible.

Data Security

We use reasonable technical and organisational measures intended to protect personal information against unauthorised access, loss, alteration, misuse or disclosure.

However, no internet transmission or storage system can be guaranteed to be completely secure. Customers are responsible for keeping account credentials confidential and should contact us if they suspect unauthorised account activity.

Your Privacy Rights

Depending on where you live and the circumstances, you may have the right to:

  • Request access to your personal information

  • Ask us to correct inaccurate or incomplete information

  • Request deletion of your information

  • Request restriction of certain processing

  • Object to processing based on legitimate interests

  • Object to direct marketing at any time

  • Request transfer of eligible information in a portable format

  • Withdraw consent where processing is based on consent

  • Complain to a data-protection authority

These rights may be subject to legal conditions and exceptions.

To exercise a right, contact us using the details at the beginning of this policy. We may request information needed to confirm your identity and understand your request.

Your right to object

You have the right to object at any time to the use of your personal information for direct marketing.

You may also object to processing based on legitimate interests. We will stop the relevant processing unless we have compelling legitimate grounds to continue or the information is needed for legal claims.

Complaints

Please contact us first if you have concerns about how we use your information so that we can try to resolve them.

You also have the right to complain to the UK Information Commissioner’s Office:

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
United Kingdom

Website: https://ico.org.uk/make-a-complaint/

If you live outside the United Kingdom, you may also be entitled to contact the data-protection authority in your country.

Children’s Privacy

Our store is intended for adults and is not directed at children.

We do not knowingly collect personal information directly from children in circumstances where parental or guardian consent is legally required. If you believe a child has provided personal information improperly, contact us so that we can investigate and take appropriate action.

Third-Party Links

Our website may contain links to websites or services operated by other organisations.

We do not control their privacy practices. Review the privacy policies of those organisations before providing personal information.

Changes to This Policy

We may update this Privacy Policy to reflect changes to our services, technology, legal obligations or business practices.

The latest version will be published on this page with an updated revision date. Material changes may also be communicated through the website or by another appropriate method.

Contact Us

For privacy questions, requests or complaints, contact:

SÉLUNE / [LEGAL BUSINESS NAME]
Email: [PRIVACY EMAIL ADDRESS]
Address: [REGISTERED OR BUSINESS ADDRESS]